Search Experience Optimisation (SXO): The Effects of UX on SEO
Search Experience Optimisation (SXO): The Effects of UX on SEO Search engine optimization isn’t the old checkbox game anymore. Keyword stuffing and technical gymnastics have officially retired. The spotlight has shifted to something far more practical: making the person on your site genuinely happy. That’s how SXO — Search Experience Optimization — walked onto the stage. Think of it as giving your website a tiny superpower: it not only answers the search query but also makes the whole visit smooth, pleasant, and, dare we say, satisfying. Because search engines have one job — match people with what they actually want — and SXO plays beautifully into that. Why Google Enjoys Happy Users The friend who only texts you when they need something is no longer as intelligent as search algorithms. Rather of tracking links and keywords as if it were 2009, they are observing the behaviour of actual users. Do people remain? Do they go exploring? Do they return from a dull Zoom conversation...